United Way Logos and Guidelines
These guidelines are provided to ensure the correct and consistent use of the brand identity system. The United Way and LIVE UNITED logos, typeface fonts, and color palette follow to help you manage your visual communication materials.
Never attempt to redraw or rescale elements of the logo or add other graphic elements to its presentation.
United Way and LIVE UNITED Logos
NOTE: Many of the files below will not display in a web browser. To save the files to your computer using Windows, right click on the link, click "Save Target As" and save the file to your computer. If you are using a Macintosh, hold down the "Control" button, click on the link and save the file to your computer.
Typeface Fonts
Trade Gothic Condensed & Trade Gothic Bold Condensed are the brand identity fonts for the LIVE UNITED campaign.
Arial can be substituted for Trade Gothic Condensed.
Color Palette
Available colors to use:
United Way Blue - Pantone 287
United Way Light Blue - Pantone 659
United Way Red - Pantone 179
United Way Gold - Pantone 143
United Way Dark Gray - Pantone Cool Gray 11
United Way Light Gray - Pantone Cool Gray 4
United Way Black
United Way White
United Way in Waukesha County complies with United Way of America branding standards. When using the United Way brand, please comply with our national and local standards. For more information, contact Jayne Thoma (262) 547-8459.
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